Design Within Coaching is a partnership of multilingual and multicultural coaches who are trained and certified by the prestigious Co-ActiveTraining Institute (CTI), recognized as the most rigorous training in the industry. Our approach is grounded in strong business backgrounds and rich life experiences. We are passionate about working with people who are deeply committed to creating transformation in their personal or professional lives - and also with those who are just starting to reflect.  Our team is currently coaching in the US, Canada, Europe and the Middle-East.

You can find more about us in the individual profiles below.




USA (European wanna be)

LINKEDIN Profile | IG: @instagrif

Jen’s ability to lead from a creative perspective on life has served her clients well. Championing others by helping them unlock the shift they need to overcome and embrace life’s changes, is one of her true joys.

Jen’s professional career began as a real estate paralegal and worked for several top tier corporations and law firms. Upon experiencing a life altering event in 2007, Jen became an entrepreneur. She started and ran her own non-profit which empowered amputee youth across the country. She also began public speaking, writing, and eventually became a co-owner in a retail brick and mortar business.

Through both her professional & personal life experiences, Jen has developed many tools to working in a fast-paced environment, serving many agenda’s, finding creative solutions and overcoming the hardest part – fighting fear and just getting started!

She resides in Dallas and has a Bachelor of Science Degree and Bachelor of Legal Studies Degree from Wichita State University in Wichita, Kansas.





LINKEDIN Profile | IG: @bjorna_designwithincoaching

I am passionate about helping you grow into your full potential and accompany you to overcome what is holding you back. I provide a safe space where you can be who you truly are, or become who you want to be. You will feel empowered to Lead your own life and be your best. In my work as coach, I focus on the whole person and will help you find out what really matters to you, so you can live a fulfilling life, personally and professionally.

With my background in HR and Psychology I have a special interest in supporting you with work-related issues, such as leadership, team management, stress management, diversity, harrassment and career planning & transitions. I also help Expats adjust to their new environment and their spouses/partners define what is next.

I coach in person, via Skype, Zoom or over the phone, in English, French or Dutch.

I am a Certified Professional Co-Active Coach and accredited by the International Coaching Federation (ICF). I initially graduated with a BSc in Psychology and a MSc in Psychology & Neuroscience at the University of Utrecht in The Netherlands. After my first job in psycho-pharmacological research, I obtained a Masters in Human Resources Management from the University Robert Schuman (IAE) in Strasbourg, France. I then accumulated experience in a variety of roles, from Outplacement, Career Coaching and Executive Search to international HR Management & Business Partnering in bio-pharmaceutical companies.

I am originally from The Netherlands, married a Frenchman and have lived in France, Switzerland, Belgium, the UK and the US. I have two daughters and love horse riding in the countryside and watching polo tournaments.




USA - UK - France - UAE

LINKEDIN Profile | IG: valerie_designwithin

Having reinvented myself professionally many times, and been through lots of personal challenges along the way, I am very familiar with career and life transition. I find great satisfaction accompanying people on their journey to achieve their personal and professional goals. I also have a passion for helping teams develop better communication and interaction skills in order to highly impact synergy and productivity in the workplace.

I started my career in sales, then moved to journalism, and worked 20 years in
Marketing and Events for a Luxury and Lifestyle brand. Each job change and promotion required a great deal of planning, strategy, and courage. I offer my clients support in these areas as well as accountability and my mantra is:

“Never Give Up”!

As a working mother, I understand the complexities of honoring work demands, maintaining a high standard of work ethic, competing in a fast paced, high pressure environment, while being present and available for my family. I love coaching entrepreneurs, as well as people with work/life balance issues, changing careers, improving communications with colleagues/direct reports/managers, aiding those in abusive relationships.

I have a Bachelor of Arts from Trinity College in Hartford, Connecticut and am a Certified Professional Co-Active Coach having been trained by CTI. I am American, lived in Europe for 20 years between Paris, London, and Geneva and now reside in Dubai.